Glossary of Terms
Pay Per Click (PPC)
is an internet advertising model used where advertisers pay only when the ad or job they have posted on a site is clicked.
Click through Rate (CTR)is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). An online advertisement impression is a single appearance of an advertisement on a web page. For example, if an ad was delivered 100 times (impressions delivered) and one person clicked on it (clicks recorded), then the resulting CTR would be 1 percent.
Click through Rate percentage (CTR %)see above.
Cost Per Click is the amount of money an advertiser pays search engines/internet sites for a single click on its advertisement or posted job to brings one visitor to view the content of the ad or job description.
Key Word Search is a type of search that looks for matching ads or job postings that contain one or more words specified by the user in specific search fields.
Max cost per click is the maximum amount of money an advertiser is willing to pay when a visitor clicks on an ad or job they have posted in a given period of time, i.e. maximum cost per day or maximum cost they are willing to pay for the month as determined by a pre-set budget when designing the ad or job campaign.
Average cost per click (Average CPC) is the average amount an advertiser pays each time a user clicks on the advertisers ad. Average CPC is determined by totaling the cost of all clicks and dividing it by the number of clicks received.
Sponsored Ad is a custom advertisement that will drives more traffic to an Advertisers website.When a user types in specific keywords or phrases, a list of relevant ads will appear. Companies bid to appear at the top of the list by setting up a pay per click account. Higher bids result in a higher ranking with companies that appear in the same search results.
Sponsored Job is a custom advertisement that will drives more traffic to an Advertisers/Employers specific job posted on the site.When a jobseeker types in specific keywords or phrases, a list of relevant jobs will appear. Companies bid to appear at the top of the list by setting up a pay per click account. Higher bids result in a higher ranking of jobs that appear in the same search results.
Search Engine is a tool designed to search for information on the World Wide Web. Search engines operate algorithmically or are a mixture of algorithmic and human input.
